Fanskrit is an online shop that is geared toward collaborating with the design community to create unique sports t-shirts. The name Fanskrit combines the idea of ‘sports fans’ and ‘sanskrit’. The client wanted the name and look to represent the idea of creating original designs for the fans.
It only made sense to create some custom lettering for a style that was unique to our client’s business. Using a combination of straight edges and curved details, we achieved a look that was personalized without being too overly ornate. It is also slightly reminiscent of a sports team name written across a jersey. The overall design is both strong and inviting to the target audience.